Last week’s “6 Tips to Launch your mCommerce Business” blog post told us 75% of shoppers research products 50% of the time which is why you should select necessary information from your eComm site to use on your mobile site for a consistent mobile experience. This week, we look more closely at the checkout process for the shopper. See Tip #5 below.
If you’re an internet retailer, have you seen shopping cart abandonment go down when you have fast checkout available to your customers?
Yesterday’s “6 Tips to Launch your mCommerce Business” tip told us that by offering consistent merchandise and promotional offers you will balance your eComm site and mobile app. Tip #3 focuses on how a customer searches for a product.
In the last “6 Tips to Launch your mCommerce Business” post we talked about connecting to a store to deliver the cross-channel services customers demand. An overwhelming 76% of consumers access information about local stores on their smartphone. See below for Tip #2:
Recent research shows how major retailers improve their customers’ mobile shopping experience. In this first post of the “6 Tips to Launch Your mCommerce Business” blog series, we’ll share some data that can help your mobile conversions soar. Check out the infographic below for the first tip:
Successful retailers take a holistic view of the customer experience ensuring that service is seamless across different phases of the customer lifecycle regardless of the purchasing channel. Bringing the human touch to the mobile experience can be a real differentiator for mCommerce, especially if retailers take a proactive approach.
Consumers engage in mobile commerce, or mCommerce, all year long but it’s especially true this time of year. One strategy employed by many leading retailers is the use of mobile live chat to incorporate the human touch into the mobile commerce experience.
Last month, we were excited to release the newest edition of BoldChat (v7.6). What makes this version so significant is that all of the enhancements are focused on helping you deliver better customer experiences.
According to a recent Forrester study, providing good customer experiences is the top priority for 40% of customer service organizations. But that’s not as easy as it once was.
In recent years, we’ve seen more and more channels become available. While these have made it easier for customers to engage with your business, it’s made delivering good customer service a challenge. That’s because as channels have expanded, technology has grown more complex. In fact, many organizations find switching between support channels to be a complicated and time-consuming process. That’s never good for customers.
To help alleviate these issues, we’ve integrated LogMeIn Rescue, our powerful and secure remote support solution, into the chat experience. Now when a problem is too complex to be resolved using live chat, you can seamlessly transition to remote support.
From an agent’s perspective, a Rescue support session can be easily initiated via the BoldChat client interface — no additional steps are necessary, so issues can be resolved quickly. From the customer’s perspective, the support session is facilitated directly through the chat window, providing a consistent experience in one channel. Check out this video to see it in action.
By integrating these two solutions, we’re enabling you to effortlessly initiate the on-demand support your customers need, helping improve rep efficiency and resolution speed. And that’s always great for customers.
Online businesses have been preparing for this time of year for months now, and as the most hectic shopping days draw near, ecommerce sites will finally get a chance to put their most recent improvements to the ultimate test. And, with shopping incentives starting as early as last month, those tests are happening much sooner than Black Friday and Cyber Monday – they’re happening right now. But that doesn’t mean it’s too late to build competitive advantage. Consider these last minute tips to help your business stand out this shopping season and beyond:
Be Ready For Mobile Visitors. Like tweens to a Bieber concert, mobile shoppers are here. Google recently reported that 89% of shoppers plan to use the internet for holiday shopping this season and 79% of shoppers consider the internet the most useful resource for holiday shopping. There’s no time left to optimize your site for mobile if you haven’t already done so, but there’s still plenty of time for other measures. Consider offering a different phone number for mobile shoppers so phone agents know they are talking to shoppers on the go. If you have chat on your site, use mobile live chat invitations tailored for smaller screens and train chat agents to respond more briefly to mobile users.
Make Customer Service Agents Product Experts. Train agents across the contact center on the products and services you sell and support. There is nothing more important when interacting with customers than expertise.
Create goodwill. Tis’ the season for spreading joy and happiness. Look for any opportunity to avoid customer frustration. Responding to customer needs immediately can mean the difference between a satisfied and frustrated customer. Minimize wait times across all channels. Our own research shows that chats should be answered in less than 10 seconds, emails within one day, and social inquiries within 1 hour.
This season, consumers are looking to act fast. Engaging quickly with customers can not only earn a sale, but it might make someone a customer for life.
We read the results of a couple interesting research projects recently and it got us thinking about an apparent dichotomy faced by every business the world over. Our customers want what they want, when they want it, but are often nervous about giving us what we need in order to actually deliver against their desires.
One brand study, by Edelman, found that 90% of people want companies to more effectively share their brands. Depressingly, the same study showed that only 10% of people think any given brand does it well.
And it’s getting worse. The viral outbreak that is mobile technology are changing the expectations of all customers. Another study on universal commerce offered this quote from a participant which highlights the multiplicity of customer wants: “I want mobile shopping apps to be easy, secure, and very transparent. I want the user interface to be really simple. I want one click to confirm purchase, and I want an electronic receipt in my text or inbox, instantaneously.” That’s a lot of wants – 4 of them to be exact.
In order to deliver what customers want, when and how they want it, businesses need information from the customers they serve. Unfortunately, the customers are often unwilling to share it. In the same study from which the “wanting” customer is quoted above, participants were asked how much information they are willing to give up. Here are a sample of the questions, and the percent of respondents agreeing:
- “I’m willing to share interests/preferences to receive custom offers” – 23%
- “I’m willing to share credit card info on a website for faster checkout” – 19%
- I’m willing to let websites share info about usage to get relevant offers” – 12%
- “Let a company track my location through my mobile phone for deals/discounts” – 10%
The bar is so high and the gap is so wide one wonders if it’s even surmountable at all. But there’s hope.
We have this same problem in our personal relationships as well; we intrinsically want more than we are willing to give. But we have figured out a tried and true way to overcome it. We talk to each other. Yes, in a world overrun with technology the solution is often the most non-technical thing of all – one-on-one communication. But technology doesn’t have to be the enemy here either – it can facilitate communication, and often in ways not possible without technology. From communication comes trust and from trust comes a relationship.
Think not about “how can we get this information from our customers?” Think instead, “how can I maximize the communication I have with customers?” Only then can you both get what you need. And what you want.
To see how BoldChat can facilitate more conversations with an increasingly mobile consumer, read more about our mobile live chat solutions.