Without a doubt, the most talked about and controversial topic surrounding live chat software is the practice of proactively inviting visitors to engage in a live chat interaction. This short whitepaper taps into Bold Software’s extensive research findings and professional services experiences in order to answer the five most frequently asked questions about proactive chat. QUESTION #1: EXACTLY WHAT IS PROACTIVE CHAT? There exists no standardized definition but what follows is the most formal one we use. Proactive Chat - (pro-ak'tiv chat): The issuance of images, text input fields, and/or other interactive mechanisms to website visitors either through manual means or via the use of an automated rules engine with the intent of inviting the recipient into a one-on-one chat engagement. So then...
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