BoldChat v7.6: Mobile Engagement Made Easy
Written By: Dave Campbell | Date: Tue, 12 Nov 2013
As we announced earlier this month, the new release of BoldChat (v7.6) is all about helping you connect with customers in the right way, at the right time. A key aspect of that is making sure you deliver the best mobile experience possible.
Over the last few years, we’ve all seen a tremendous shift in the way people shop, connect and engage with brands. As smartphone and mobile device usage continues to grow – mobile web browsing has doubled since 2009 – these channels have created both new opportunities and challenges for today’s businesses. And, it’s only going to increase.
According to Mary Meeker’s recent State of the Internet report, it’s predicted that mobile web usage will surpass desktop web usage by 2015. What’s more, eMarketer predicts that 16% of all U.S. online sales this upcoming holiday season will come from mobile shoppers. That makes sense when 79% of smartphone owners use their devices for shopping-related activities.
With more consumers going mobile than ever before, businesses can’t afford a bad mobile experience. In fact, according to an online study, 52% of consumers said a bad mobile experience would make them less likely to engage with a brand. That’s why creating a superior mobile chat experience has been one of our top priorities. So then you can engage mobile customers more efficiently and effectively, helping drive conversions and satisfaction. And that’s always better for your bottom line.
Our latest edition includes all-new proactive mobile chat invitations, now fully optimized for mobile screens, allowing customer service agents to aid mobile shoppers more effectively. New mobile-aware windows ensure proper sizing, even when a device is rotated, helping ensure the conversation is easy and effortless for consumers no matter where they are.
The end result is to help your business deliver better mobile engagements for better customer experiences. In today’s rapidly-growing mobile world, that’s more important ever.
Previous posts in this series: BoldChat v7.6: Connect with customers in the right way, at the right time
BoldBlog | BoldChat v7.6: Mobile Engagement Made Easy