Forrester estimates mobile commerce to top $100 billion in 2014 – Are you prepared?
Written By: Jenn Betz | Date: Mon, 12 May 2014
A recent article on recode.net shares research from Forrester which estimates that mobile commerce sales are expected to total $114 billion in 2014. In fact, nearly 29% of all e-commerce transaction will occur on a tablet or mobile phone –and by 2018 that percentage will increase to 54% of the total $414 billion in e-commerce sales expected.
If these numbers don’t scream “mobile shopping is here to stay,” I don’t know what will. Businesses must be prepared to effectively engage with these customers on any device, at any time.
In our upcoming webinar with the e-tailing group’s Lauren Freedman on Thursday, May 15th, we will be discussing how to convert mobile engagements into transactions as well as some key factors that contribute to a positive mobile experience.
Don’t waste any more time – register now and be prepared to effectively engage and convert these mobile shoppers!
BoldBlog | Forrester estimates mobile commerce to top $100 billion in 2014 – Are you prepared?