Best Practices to Connect With Today's Mobile Shopper
With more than half of all e-commerce interactions taking place on mobile devices, having a top-notch mobile engagement strategy is no longer a nice-to-have – it’s essential for online retailers to be successful. In a world where consumers are increasingly accustomed to communicating by email and text, live chat represents a vital opportunity to connect with today's on-the-go mobile shopper at key points before, during and post-sale. Retailers who don’t adapt engagement strategies for mobile customers are losing out.
This on-demand webinar shares strategies and best practices for developing a mobile engagement strategy that:
- Increases conversions and average order value
- Provides superior customer experience at every touch point
- Utilizes proactive engagement to increase engagement and reduce shopping cart abandonment